True Alliance

40ozVan Interview w/ RESPECT

In this exclusive interview, 40 Oz speaks on his tumblr page, how he got started, and of course his hat line.

RESPECT: Talk about the new “Rich” hat you guys just dropped.

40ozVan: That’s one of my good friends, Corey Shapiro. He owns that company Vintage Frames. He pumps out all those Versace pieces, all that shit 2Chainz wears. That’s directly from him.

The “Rich” hat is more of a symbolism to represent wealth at heart, wealth at mind. It’s not always about the bread. I didn’t come from bread, I still don’t have as much bread as I want. I got some bread, but it’s all about how you focus and figure out how you’re gonna make that bread at the end of the day. That’s what we’re all waiting for, we’re all waiting to be rich.

Check out the full interview here.

Previous: 40 oz Van x Oneness ‘KY’ Snapback

Big Sean’s adidas Launch in Detroit

Here is a clip shot by Complex of the release even for Big Sean’s new signature shoe by adidas Originals.

Previous: Big Sean Performs “Guap” in Detroit

Popular Demand Holiday 2012 Lookbook

The Popular Demand Holiday 2012 lookbook video mixtape features Young California artists Problem, Clyde Carson, Skeme, Roach Gigz, and Sage the Gemini. The video was directed by Suj. The track was mixed by Eric Arnold. Cameos by DJ Amen, Ty Dolla $ign, Freddie Gibbs, Starting Six, Tory Lanez, Prince Sole, Abby De La Rosa, Myles Brown, Smoovie Baby, Kenny Lo, Jon Boogie, Jonn Hart, Crystal Leigh, Stephanie Lomeli, DJ J12, Dmac, and brand ambassadors Brandon and Marly. Holiday 2012 is now available online at populardemandshop.com and in retailers nationwide and internationally.

Previous: Freddie Gibbs On Pitchfork’s Selector

Established Premium Goods Black Friday Sale

Established BlackFriday and Small Business Saturday Sale this Friday and Saturday, Nov. 23 & 24! 50% off between the hours of 9 am and 10 am ONLY, on Friday the 23rd! Great deals all day Friday and Saturday! Don’t sleep!

2 Chainz for adidas Originals: adiColor

Back in the day, on the courts of College Park Georgia, Tauheed Epps knew game. When it was time to take his skills to the next level, the D1 recruiters were lining up. But this player had skills off the court too. He was looking to take his game in a different direction. When he finally stepped into his true arena, the whole world recognized… 2Chainz knows game.

Previous: Meek Mill - Freak Show ft. 2 Chainz & Dj Sam Sneaker

Joe Budden’s Sneaker Collection

Previous: Joe Budden - Mama Said

40 OZ Van x Oneness ‘KY’ Snapback

40 OZ Van links up with the boutique from Lexington, KY to create the ‘KY’ Balmain inspired snapback. Only available at Oneness.

Previous: Premium Co. Fall ‘12 (Delivery 1)

Premium Co. Fall ‘12 (Delivery 1)

Delivery 1 of the Fall 2012 collection drops tomorrow(10/16) at 11AM on SHOP-PRM. The collection features traditional gemstone bracelets, Gold Vermeil bracelets, as well as Premium Leather-Wrap bracelets in assorted colors. Pics below.

Delivery 2 is expected to drop near Halloween.

Previous: Russell Westbrook to Jordan Brand

Russell Westbrook to Jordan Brand

Not too long after D. Wade made his announcement to leave JB and join Li-Ning, Jordan Brand announces the signing of Russell Westbrook.

“We are very excited to welcome Russell to the Jordan family.” - Michael Jordan

“Russell’s style, both on and off the court, combined with his love and dedication to the game make him a perfect fit for the Jordan Brand. We love the drive and passion for basketball that Russell brings.” - Michael Jordan

Previous: Glen ‘Big Baby’ Davis - Big Baby Gon Turn It Up

Nicki Minaj & Big Sean For Adidas Originals

They even got D. Rose in the commercial a couple of times.

Previous: Nicki Minaj: Pink Friday Tour (Live in LA)

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Nike Zoom Rookie ‘Galaxy’

Nearly five months after the release of the galaxy foamposite, Nike decides to release another galaxy themed sneaker. This time its the Nike Zoom Rookie and it is set to release some time in September. Stay in touch for an actual release date.

Previous: Nike Air Max 95 (White/Black/Obsidian/Yellow)

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